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Information Systems Marketing 2010–2014
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
BYU student Jeremy Penrod's website lists offerings for more than 25,000 dresses from dozens of popular retailers.
Six BYU students took home awards from the Association for Information Technology Professionals Competition.
A team of Brigham Young University students took first place at the AIS Student Competition in Tempe, Ariz.
When Josh Steimle won the BYU business plan competition (now known as the Miller New Venture Challenge) in 2001, he was awarded the $5,000 he needed to make payroll for the week and the confidence to keep his new company, MWI, going for the next twelve years.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Ever been trading text messages when there's suddenly a long pause? Marriott School research shows you should be leery.
Wally works at Wal-Mart. It may sound like a tongue twister, but Wally Potts’s story is all business. In a little more than two years, Potts has brought in millions of dollars of revenue for the corporation.
The Marriott School honored the winners of the 2013 Bateman Awards, the only school-wide awards selected by students.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
On the cutting edge of research and education, Jeff Jenkins is leading the pack. A 2009 master of information systems graduate, Jenkins is now finishing up a doctoral program at the University of Arizona and is set to graduate this spring.
Class begins with everyone looking intently at the same spreadsheet on their laptops. Today’s task: learning how to calculate financial ratios like debt-to-equity, asset turnover, and net profit margin—with the click of a button.
BYU has been recognized as one of the nation's premier academic institutions in the area of cybersecurity education.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
A class project turned into a winning business for BYU student Saul Howard in the Crexendo Website Competition.