Skip to main content

Browse All Stories

76 results found
Information Systems Marketing 2023 2010–2014
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Competing against 68 other colleges and universities, six BYU information systems students brought home eight awards this spring.
It wasn't enough for Trevor Fitzgerald to ask "Got milk?" He wanted to know where his milk was being produced.
At one of the most elite and grueling ISys competitions in the world, BYU won first-place at the APEX Global Business IT Case Challenge in Singapore.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
It’s hard for many students to remember the days before iPods, Hulu, Twitter, and Skype. If you were to stroll across campus, odds are you could find all of these and many more technologies in use—they have become central to university life.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
While students are usually pitching themselves to companies, this time the tables were turned.
Amid final exams, papers and projects, ISys students received some exciting news before parting for Christmas break.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
After a 17-hour test of endurance and IT skill, six BYU students took home nine AITP awards — more than ever before.
A class project turned into a winning business for BYU student Saul Howard in the Crexendo Website Competition.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
Class begins with everyone looking intently at the same spreadsheet on their laptops. Today’s task: learning how to calculate financial ratios like debt-to-equity, asset turnover, and net profit margin—with the click of a button.
BYU has been recognized as one of the nation's premier academic institutions in the area of cybersecurity education.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.