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Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Most students usually work a side job, but not many spend their free time running a million-dollar company.
While students are usually pitching themselves to companies, this time the tables were turned.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.