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Student Experiences Marketing Strategy
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
While robots and machines have not yet taken over the world, a team of BYU Marriott undergraduate students helped Microsoft prepare for combat at a recent competition.
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.
It's a dog-eat-dog world out there. Marriott School students are equipping themselves with the skills by interning for some of the biggest names in business.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Students and a faculty member were honored with 2009 Bateman Awards, the only school-wide awards selected entirely by students.
A team of BYU marketing students placed third at the Wake Forest Undergraduate Case Challenge.
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
Keith Olsen was looking for real-world experience when he arrived at BYU. This semester, Olsen found what he wanted by leading a team of five students in a case competition hosted by the Strategy Club. The team worked together for almost three hours a day to prepare a corporate strategy for LucidChart, a local software company.
Four Marriott School students are interning at the U. S. Treasury in a time of economic turmoil of historic proportions.
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
Klymit and SchoolTipline won honors and cash awards at Global Moot Corp—the Super Bowl of business plan competitions.
Marriott School programs are notorious for having limited enrollment and low acceptance rates. Every summer, hopeful Marriott School applicants anxiously await the news of whether they’ve been accepted into their prospective majors.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
A team of Brigham Young University students want you to scream for ice cream, especially on game day.
Whether you’re a freshman with a passing interest in business or a senior in the program with graduation drawing ever closer, the Business Strategy Club (BSC) can help give you both the “know how” and the “know who” to prepare you for the future.
The Marriott School at Brigham Young University announces ten MBA candidates as its 2004 Hawes Scholars. The honor, which carries a cash award of $10,000, is the highest distinction given to MBA students at the school.
In an economy characterized by receding retirement funds and a volatile stock market, a group of BYU MBA students beat the odds – and 18 other universities - to earn a 32 percent return on their portfolio. Sponsors of the competition, brokerage firm D.A. Davidson & Co., awarded the Marriott School's Peery Institute with a $7,000 check for successfully managing the company's $50,000 investment portfolio throughout last year.
A class of Marriott School students has established the university’s first-ever endowed scholarship funded by a single class. With the help of matching contributions from the BYU Annual Fund campaign, the students contributed enough to form a scholarship endowment of $30,000.
Despite being one teammate short, arriving at the competition with only five minutes to spare and having to begin planning their case in a car by flashlight, a team of three students from BYU’s Marriott School recently placed second at an international business ethics competition.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.