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Student Experiences Marketing Strategy 2020
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.

In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.

After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.