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Student Experiences Marketing Strategy
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
Even though students cannot be prepared for all future changes, a new analytics class at BYU Marriott helps teach students some of the skills they'll need to make decisions in their future careers.

With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.

In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.

Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
In only four short years, Cougar Strategy Group has already begun opening doors for BYU Marriott MBA graduates and students.
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
Last month BYU global supply chain management students got a week off of class but it was no vacation.
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
What do Portuguese, Japanese, and English have in common? They are each a language that Gregory Shibuta speaks. He plans to use his diverse knowledge to lead in the international business world.