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Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.
Three Marriott undergrads accepted the challenge and won first in the 2013 Capital One Case Competition.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.
As he listened to Britt Berrett speak on the first day of class, Joseph Mount had the distinct impression he was looking at his future employer. Berrett’s passion for health care was unmistakable, and Mount wanted to be a part of it.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
XoomPark won the grand prize of $12,000 cash for its idea of a parking reservation website at the 2nd annual competition.
While students are usually pitching themselves to companies, this time the tables were turned.
Most students usually work a side job, but not many spend their free time running a million-dollar company.