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Faculty Research 2023 2010–2014 2000–2004
Peter Madsen takes the admonition to turn lemons into lemonade quite seriously.  In grad school Madsen, now a Marriott School organizational leadership and strategy professor, became fascinated with how organizations learn from catastrophes. “Most of my research focuses on how they deal with and try to prevent rare, bad events,” says Madsen, who earned his PhD at the University of California, Berkeley. “Whether mistakes happen internally or externally, companies can glean information that allows them to reduce their chances of being involved in accidents.”
Some babies are born with the double helixes that turn into blue eyes and heads of light, curly hair. Most people think that innovators are born with special genes, like those that determine physical features, that enable them to be innovators an endowment you either have or you don’t.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
According to a new BYU study, online role-playing games negatively affect real-life marital satisfaction.
Airlines' accident risk is highest when they are performing very close to their financial targets, according to a BYU study.
A new study finds persuasive packaging can cause consumers to use less of a product once they take it home.
BYU Professor Jeff Dyer's new book helped Forbes to rank the world's most innovative companies.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
How the French Put U.S. Adoption of International Accounting Standards on the Rocks. 
Employees who love their company and hustle to please their bosses can lead to a higher likelihood of unethical behavior.
What does space exploration have to do with business strategy? More than you'd think.
A BYU study shows that any entrepreneur looking for the best ROI might be better served by a combination of two strategies.
When I arrived at BYU eight years ago, I was in my new office, organizing books and filing papers, when I received a telephone call informing me that there had been a glitch in payroll processing, and I would not be receiving a paycheck during the first two months of my employment. I said, “Thank you,” hung up the phone, and started thinking about how to break this news to my wife, Jan. 
How Exchange Rates Affect Business and You
Investors looking to hit it big in 2010 may want to consider a new study by three BYU finance professors.
Professorships and Fellowships
Who’s Putting Their Money Where Their Mouse Is?
Professor and Student’s Research Study to be Published in Utah Academy Journal
In the midst of accounting scandals and the aftermath of 9/11, a study by a Brigham Young University professor and other accounting experts provides organizational guidance through a revolutionary risk-management framework that helps companies prepare for corporate catastrophes.
Today’s graduates enter the workforce in the midst of a tremendous famine—not a famine of bread and water—but a famine of time for what makes life worth living. The realities of a global 
Study Measures Impact of Cronyism in Malaysia
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
New research suggests collaboration may turn the traditional view of competition on its head. “Firms are recognizing the tremendous advantage of collaborating with supplier networks and competing as teams rather than as individual enterprises,” said Jeff Dyer, a professor at BYU’s Marriott School and author of an eight-year study on competitive advantage.