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Faculty Research Accounting Marketing
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Accounting faculty and students put ChatGPT to the test. The researchers say that while it still has work to do in the realm of accounting, it’s a game changer that will change the way everyone teaches and learns — for the better.
In a recent study, BYU Marriott professor Tim Seidel and colleagues at other universities found that those who worked at Arthur Andersen during the Enron scandal may be better off for the experience.
Congress has authorized roughly $3 trillion in COVID-19 relief assistance. With more relief money on the way, a new study led by two SOA professors found these newly available funds led to a significant surge in health sector lobbying activity.
New research discovers employees who view pornography aren't just costing companies millions of dollars in wasted time, they're causing harm to the company.
Employee wellness programs are popular among businesses seeking to increase productivity and cut health care costs. New research from BYU Marriott professors sheds light on how to possibly motivate employees to participate in these programs.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Can watching a violent movie make you more likely to lie, cheat or steal? What about reading a violent book?
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
CEOs might want to tamp down their fightin' words — they could be shooting themselves in the foot.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
How the French Put U.S. Adoption of International Accounting Standards on the Rocks. 
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.