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Faculty Research Accounting Marketing 2023 2010–2014
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Accounting faculty and students put ChatGPT to the test. The researchers say that while it still has work to do in the realm of accounting, it’s a game changer that will change the way everyone teaches and learns — for the better.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
CEOs might want to tamp down their fightin' words — they could be shooting themselves in the foot.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
How the French Put U.S. Adoption of International Accounting Standards on the Rocks.