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How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Accounting faculty and students put ChatGPT to the test. The researchers say that while it still has work to do in the realm of accounting, it’s a game changer that will change the way everyone teaches and learns — for the better.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?