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New doctor's orders: No earbuds, no music, and no watching TV while eating.
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
Last month BYU global supply chain management students got a week off of class but it was no vacation.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
While students are usually pitching themselves to companies, this time the tables were turned.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.