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Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
While students are usually pitching themselves to companies, this time the tables were turned.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.