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You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Scroll through Twitter or watch an NFL game and you'll quickly remember we live in a time of unprecedented political polarization. Who's to blame for the lack of unity?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Jackson, Wyoming—the gateway to the grand Tetons—is almost always bustling. Snow-capped peaks and expansive horizons draw crowds to this tiny outpost in the American west.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Strategy and economics alum Ryan Harrison talks Netflix and marketing tricks and may throw in a word or two in Dutch.
What a BYU Marriott finance alum is doing to maximize his personal success while still paying it forward.
Jennifer Rockwood stepped onto BYU’s South Field and gazed numbly across the green turf. “What have I gotten myself into?” she recalls thinking. “Can I really do this?”
Kristin Yee landed her dream job, successfully working her artistic talents at Disney. But after 13 years, an impression directed her to a new line of work at a very different organization.
As a young man, alum Cameron Cozzens never planned to serve in the military; he didn’t even come from a military family. But one suggestion from a high school counselor to look into the military changed his mind—and from there, the BYU Army ROTC changed the course of his life, leading him on a path of leadership.
As part of a new series, the Ballard Center is giving students the opportunity to ask alumni questions and career advice. This piece features Jeff Roberts of Self-Reliance Services/PEF.
Though Ahmad Salah uses his BYU MBA network to further his professional goals, he also channels his Rolodex towards an altruistic outlet as well.
Throughout her education and career, Marriott School alumna Amy Sawaya has used global supply chain as her catchall answer to what she wants to be when she grows up, even as the details of those plans have changed significantly.
Two Marriott School alumni were initiated into one of the most exclusive groups in the accounting world as recipients of the Elijah Watt Sells Award.
MBA alum and American Express VP Shawn Bryant has more than a few stamps in his passport.
Life after graduation has taken them 1,700 miles apart. But drawing on their business savvy, these sisters have found a way to stay close by running The DIY Lighthouse.
Timing is everything that's just one of his grandfather's lessons accounting alum Greg Drennan has implemented on his career as a successful entrepreneur in the self-storage business.
“We’re riding a rocket ship right now,” says 2006 MBA alum Sam Bernards of his work with one of Utah’s fastest-growing companies, comfort-tech manufacturer Purple. His career has been a series of fast-paced experiences, from innovating within the world’s largest retailer to angel and venture investing, and he’s not planning to stop pursuing new ideas anytime soon.