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Employee Spotlight Student Experiences Experience Design Strategy
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
At BYU Marriott, seniors are not the only ones looking for a final project. After teaching for 23 years, Brian Hill searched for a capstone to his ExDM career.
Thirty ExDM students traveled to Europe this summer to climb glaciers, see puffins, and participate in immersive games and performances.
A conversation Ross Storey had with a stranger on his church mission led him to change his career plans. Storey is now an ExDM adjunct professor and works at the MTC.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
To help ease the stress of transitioning from college to the workforce, the ExDM department at BYU Marriott added a new professional prep class for its students.
Brooke Bradford, the events and programs coordinator for the School of Accountancy (SOA) at BYU Marriott, helps bring accounting students, faculty, and alumni together.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
BYU Marriott ExDM students Camille Cooper and Kylie Jensen were recently recognized by the Stadium Managers Association.
A new ExDM class, "ExDM 490R: Current Trends and Opportunities in the Experience Economy” dives into why experiential businesses often find success.
When Camilla Hodge graduated from BYU with a degree in communications, she never imagined she would return to the university 14 years later as a professor at BYU Marriott.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
Three BYU Marriott ExDM seniors spent their summers gaining valuable experience and practicing the skills they learned in the ExDM program as interns across the country.
A unique course offered at BYU Marriott is helping to teach students about the importance of diversity and inclusion.

Fly fisherman and professor Ramon Zabriskie teaches that fly fishing and applying diversity, equity, and inclusion take practice and patience.
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
Even though students cannot be prepared for all future changes, a new analytics class at BYU Marriott helps teach students some of the skills they'll need to make decisions in their future careers.