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Employee Spotlight Student Experiences Marketing 2019
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John Howell
Employee Spotlight
Catching Gremlins
3 Min Read
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Members of the BYU Marriott Marketing Lab work together to brainstorm ideas for a client.
Student Experiences
Where Creativity Meets Research
3 Min Read
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
Ryan Elder mentoring a student
Employee Spotlight
Conducting Research Alongside Students
1 Min Read
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.