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Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
In remembrance of the tragic events of September 11th, members from the BYU Army and Air Force ROTC joined together to reflect and honor the fallen.
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.
Capt. Jordan Woods enjoys building through carpentry and woodwork, but he also enjoys building positive relationships in BYU's Air Force ROTC program.
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
BYU Marriott Army and Air Force ROTC cadets recently commissioned as second lieutenants in the military.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.