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Employee Spotlight Faculty Research Student Experiences Healthcare Marketing
A new healthcare case competition called the Wasatch Cup invited students from colleges throughout the region to present healthcare solutions to industry professionals.
New research finds that HIPAA forms cause people to lie more about their medical history rather than feel more comfortable about sharing information.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
BYU Marriott's interdisciplinary Healthcare Leadership Collaborative is already filling a critical gap in the healthcare industry.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
Congress has authorized roughly $3 trillion in COVID-19 relief assistance. With more relief money on the way, a new study led by two SOA professors found these newly available funds led to a significant surge in health sector lobbying activity.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.

In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.