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Alumni Spotlight Marketing 2023 2016
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Jerry Petersen was the first person to earn a graduate business degree from BYU
Alumni Spotlight
A Business School Ballad
BY Emily Edmonds, November 28, 2023
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Stephanie Santistevan-Swett
Alumni Spotlight
Entrepreneurship Is a Romp
2 Min Read
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.