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Alumni Spotlight Finance Marketing 2023 2000–2004
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
The Webster brothers know that money doesn’t grow on trees; however, in the last few years they’ve successfully expanded their family’s 200-acre orchard into a profitable online business.
Students in the MBA Marketing Association organized a networking trip to Portland, Oregon, and Seattle last January. They met with companies in the area and with the Puget Sound chapter of the Management Society.
If a company’s name ever had meaning, it’s Phoenix Footwear Group, Inc. The name stems from the ancient Greek myth of the phoenix rising from the ashes—something the Old Town, Maine, company can relate to.
For Wyman Roberts, vacationing at Universal Studios proved to be so much fun that he decided to land a career in the industry. Roberts has been appointed executive vice president of marketing—chief marketing officer—for Universal Studios Recreation Group.