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Alumni Spotlight Employee Spotlight Marketing Strategy 2023
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Jeff Dyer smiles for a headshot photo.
Employee Spotlight
When Strategy and Serendipity Collide
3 Min Read
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Jerry Petersen was the first person to earn a graduate business degree from BYU
Alumni Spotlight
A Business School Ballad
BY Emily Edmonds, November 28, 2023
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Photo of Scott Rackham
Employee Spotlight
Helping Students Discover the Flavor of Marketing
2 Min Read
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.