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Alumni Spotlight Employee Spotlight Marketing Strategy
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
Jared Tate, a 2016 strategic management graduate, would rather build ties with his family than put on a tie every morning to go to work.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
When Isaac Pettit was 14, his uncle gave him an extremely unusual gift--a unicycle. With the promise of $100 if he could learn how to ride the one-wheeler gracefully, Pettit took off.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
When a teacher disciplines a grade school student, it is usually because the student was caught passing notes or talking in class. Unless that student is BYU Marriott alum Nate Gardner.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
TRUE Africa provides educational and humanitarian sponsorships to orphans and other vulnerable children. “We operate entirely on volunteer efforts, enabling 95 percent of every dollar donated to go toward program services,” Hite says.
BYU Marriott strategy alum Gentry Davies has made a career out of solving tricky projections and analyzing future business opportunities.
After realizing his student apartment did not have a recycling program, BYU Marriott strategy alum Ryan Smith went to work to create his gig economy recycling company Recyclops.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Four years ago, BYU Marriott alum Stephen Farnsworth wanted to move technology forward. In order to reach his goals, he took a risk—one that has paid off years later.

Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.