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Student Spotlight Entrepreneurship Experience Design Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Ashley Wallace's passion for service and learning has led her from the cliffs of Ireland to the people of Madagascar.
April Teames Gantz, a senior in the user experience (UX) design program at BYU, finds joy through working with teams in the BYU Marriott's Rollins Center.
Aileen Hernandez has grown up navigating minority identities. "First-generation American" and "woman in business" are not just buzzwords; they describe her life.
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
Alexa Fox is using the BYU Marriott experience design and management program's blend of creativity and business skills to prepare for a career in consulting.
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
As someone who has often felt like the odd woman out, Mikayla Cluxton recently created a startup, BeeFriend, to help alleviate loneliness in the geriatric population.
After taking classes for three potential majors at BYU and not finding what he was looking for, Joshua Beacham finally discovered the ExDM program.
After returning home from her mission, ExDM senior Emma Houghton resurrected two pre-mission interests in unexpected ways.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
While a trolley bus system has not been used in Utah for 75 years, an antique bus will soon be gracing the streets of Provo thanks to BYU Marriott entrepreneurship senior Afton Ellis Long.
As a freshman, Brooke Taylor was searching for more than a major. She wanted to be part of a community that would also develop her personal skills. Then she found the ExDM program.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
While entrepreneurship has been a lifelong goal for senior Nathan Miller, he did not fully commit to his dreams until listening to a guest speaker in one of his BYU Marriott classes.
Blake Barkdull, an entrepreneurship junior at BYU Marriott, has paired his entrepreneurship lessons with real-life experience to create a business of tasty concoctions.

At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.