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Student Spotlight Human Resources Marketing Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
For senior Aaron Adams, choosing a career path was less about finding a perfect fit and more about finding a path that will help him grow.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
The first time senior Tehani Travis applied for a major at the BYU Marriott School of Business, she was sure it was the right path for her—but she didn’t get in. The next year, after much preparation, she applied to two majors and got into both. In front of her, two paths extended into the future, and she had to make a choice.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
To BYU Marriott student Abby Ebert, the human resource management program has encouraged her to step out of her comfort zone and lead with compassion.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
From his work at a local dance studio to his friend circles, Hinton knows that joining the HRM program at BYU Marriott has been pivotal for him.
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
Kaylee Smiler, a senior in the HRM program at BYU Marriott, balances her classes and playing for the BYU women's basketball team all without breaking a sweat.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
BYU Marriott HRM senior Megan Atkisson is no ordinary LEGO store visitor. The store fostered her love for employee experience design instead of a hobby for building intricate models.
After HRM senior Alexis Rankin chose to transfer to BYU and change her lifelong career goals, she found a new community that welcomed and embraced her.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.

Whether he's training employees, helping nonprofits set their budget, or staging fights in authentic medieval armor, Austin Smith follows his passions to find success.