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Employee Spotlight Student Spotlight Entrepreneurship Experience Design Strategy
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
April Teames Gantz, a senior in the user experience (UX) design program at BYU, finds joy through working with teams in the BYU Marriott's Rollins Center.
Ashley Wallace's passion for service and learning has led her from the cliffs of Ireland to the people of Madagascar.
Aileen Hernandez has grown up navigating minority identities. "First-generation American" and "woman in business" are not just buzzwords; they describe her life.
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
Alexa Fox is using the BYU Marriott experience design and management program's blend of creativity and business skills to prepare for a career in consulting.
At BYU Marriott, seniors are not the only ones looking for a final project. After teaching for 23 years, Brian Hill searched for a capstone to his ExDM career.
Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
As someone who has often felt like the odd woman out, Mikayla Cluxton recently created a startup, BeeFriend, to help alleviate loneliness in the geriatric population.
A conversation Ross Storey had with a stranger on his church mission led him to change his career plans. Storey is now an ExDM adjunct professor and works at the MTC.