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Alumni Spotlight Student Spotlight Business Management Marketing
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
For Ashley Whitesides, pursuing her passions has led her in unexpected directions. As she graduates from BYU Marriott, she’s carving out a unique route for herself.
It was a business proposition that would change the life of Stewart R. Walkenhorst. A colleague was closing up shop and asked if Walkenhorst would be interested in taking over some outstanding retail orders.
Tracey Evelyn Haslam, a 2001 BYU Marriott management grad, was shocked when she took her four children to visit the United States Holocaust Memorial Museum in Washington, DC.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
Jeff Brownlow was recruiting at BYU when BYU recruited him.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
Almost everything is a learning curve when you’re starting a business, and Sandy Whitaker, a 2003 business management alum, acknowledges that there can be plenty of bumps and detours along the way. But as she and her husband, Tim, a physical therapist, worked to realize their long-term goal of opening a physical therapy practice, Whitaker found that navigating the curve was easier because of knowledge and skills she had gathered along the way—from her formal education, her past jobs, and even her hobbies.
When Stephen H. Russell reflects on his life, he is struck by the way seemingly small decisions and ordinary situations have blossomed into extraordinary opportunities. “None of this was part of a strategic plan,” he says, “and I feel grateful when I see all the times Heavenly Father has blessed me.”
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Inspired by the help and guidance he received from his peers and professors at BYU Marriott, marketing senior Parker Stohlton decided to give back.

Born and raised in Honolulu, Thomas Y.K. Fong has long loved learning about the earth’s natural processes. He originally planned to earn a bachelor’s degree in geology at BYU and then pursue graduate studies in oceanography. But during one midwinter geology field trip to St. George, Utah, a sandstorm blew through the group’s campsite, prompting Fong to reconsider whether his studies had brought him too close to nature for comfort. “Halfway through that cold, sand-blown night, I’m thinking, ‘Is this really what I want to do for the rest of my life?’” Fong recalls.
In 1968 more than 150 students graduated from BYU Marriott with degrees in business management. Kristi Taylor Lawrence was one of the few women in that graduating class.
Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.

The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.