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Employee Spotlight Feature Marketing Strategy
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

BYU Marriott assistant professor of strategy Timothy Gubler grew up building things in his family business. Now, he's researching and teaching business strategy.

BYU Marriott strategy professor Ben Lewis is carrying on his ancestor's legacies at BYU while pioneering his own groundbreaking research

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
Much like Tolkien's famed hobbit Bilbo Baggins, James Oldroyd has certainly been there and back again.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
As BYU Marriott's own Napoleon Dynamite, assistant professor Mark Hansen credits his involvement with the Future Farmers of America as one step that led him to where he is today.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Strategy professor DK Kryscynski's use of videos before class is helping students dive right into the material when they step into the Tanner Building.