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Classroom Business Management Strategy 2010–2014
As he listened to Britt Berrett speak on the first day of class, Joseph Mount had the distinct impression he was looking at his future employer. Berrett’s passion for health care was unmistakable, and Mount wanted to be a part of it.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.