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Signs mark the entrance: Production Area, Authorized Personnel Only. Inside, observers stand behind a line of caution tape, taking notes intently. In front of them a rumbling machine shuffles orange, green, and yellow balls along conveyor belts, through tubes, and down ramps.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.