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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
In today’s faculty-advised, student-run Grantwell program, students consult with real clients on real projects.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
When you have millions to give, wanting to make a difference is not just an idle wish. The biggest challenge is deciding which nonprofit can bring your vision to life.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”