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Alumni Marketing Strategy
If a company’s name ever had meaning, it’s Phoenix Footwear Group, Inc. The name stems from the ancient Greek myth of the phoenix rising from the ashes—something the Old Town, Maine, company can relate to.
Students in the MBA Marketing Association organized a networking trip to Portland, Oregon, and Seattle last January. They met with companies in the area and with the Puget Sound chapter of the Management Society.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
Don’t know what to get a family member or friend for Christmas this year? Dreading those Black Friday lines?
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
Whether it be climbing the tallest mountains in Europe and Africa or climbing the ladder toward a successful business career, Charles Barrett, a 2009 graduate from the Marriott School strategy program, reaches the top one step at a time.
Alumni LaDon Linde and Justin Oldroyd have always enjoyed a fast-paced work environment. Prior to their current positions, they both spent time at global strategy consulting firms, and Linde played a key role in a San Francisco-based tech company’s growth from twenty to two-hundred employees. Though their jobs were good, both men felt the need for something more—to use their knowledge and abilities for a work close to their hearts.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
Strategy and economics alum Ryan Harrison talks Netflix and marketing tricks and may throw in a word or two in Dutch.
The strategy program was more than just a major for alum Mackey Smith—it was a way to connect with others.
Three successful Kickstarter campaigns later, strategy alum Travis Hancock and his wife, Holly, are making their board game business a family affair.
From BYU to Bain to Freshly Picked, alumna Angela Graves cultivates success wherever she goes. Next up? Harvard University.
When Hani Almadhoun, a Muslim from Palestine, attended BYU, he found many Mormon friends. One of his favorite stories of his time on campus is how his Mormon friends often introduced him to others.
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.
Clayton Christensen and Domo CEO Josh James highlight the first-ever BYU Strategy Professionals Conference.
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
Following her grandpa and father, Itza Miller came to BYU bright-eyed and cougar-tailed. As her BYU experience recently came to a close, Miller says she has appreciated the moments that guided her towards the people she calls her strategy family.
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.