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Alumni Marketing Strategy 2023 2021
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
After realizing his student apartment did not have a recycling program, BYU Marriott strategy alum Ryan Smith went to work to create his gig economy recycling company Recyclops.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Four years ago, BYU Marriott alum Stephen Farnsworth wanted to move technology forward. In order to reach his goals, he took a risk—one that has paid off years later.

Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.