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Students Strategy 2017 2010–2014
Cooper Brown had no aspirations to become a DJ—he just liked to entertain. One Saturday night when he was 16 and nothing else was going on, Brown and his friend threw a backyard dance party. In the following days at school, their classmates praised the party, and a business was born. Eight years later, Brown’s company, One Above Entertainment, has grown to be one of the top DJ businesses in Utah.
The Marriott School honored the winners of the 2013 Bateman Awards, the only school-wide awards selected by students.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.