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Students Experience Design Strategy
Three BYU Marriott ExDM seniors spent their summers gaining valuable experience and practicing the skills they learned in the ExDM program as interns across the country.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
As a freshman, Brooke Taylor was searching for more than a major. She wanted to be part of a community that would also develop her personal skills. Then she found the ExDM program.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
A unique course offered at BYU Marriott is helping to teach students about the importance of diversity and inclusion.

At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.

With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
Most people would not move by themselves to an island they had never visited in the middle of a global pandemic. BYU Marriott TRM senior Stephanie Janczak is not one of those people.

The Department of Experience Design and Management at BYU Marriott had to get creative this Fall semester when the program welcomed its new cohort during its annual new student orientation.

If you know Austin Henline, a senior in the strategy program at the BYU Marriott School of Business, then you know you can think about him without having the word connection come to mind.

At fifteen years old, BYU Marriott strategy junior Marissa Barlow once failed to find the perfect swimsuit to take on a family vacation, an experience that would help define her young career.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.

Ashtynne Wade once organized an event where people built chains of glow sticks to raise money for charity. As a BYU Marriott student, she wants to continue adding light to the world.

When Katie Morgan took a social innovation class at BYU last semester, she didn't anticipate joining a research group based on empowering women. Now, she's part of a team researching how to help women find confidence and new opportunities

Ben Katzenbach, a senior in the BYU Marriott strategy program, is carving his own path to find a job that will allow him to contribute to people's lives.

Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
By the time college starts, most students have gotten rid of their childhood toys. But for BYU Marriott's Experience Design and Management (EXDM) program, professors encourage students to play with toys.

In only four short years, Cougar Strategy Group has already begun opening doors for BYU Marriott MBA graduates and students.
At first glance, musical theater, business strategy, and chemistry don't seem to have much in common, but BYU Marriott senior strategy student Connor Workman thinks the three pursuits are more similar than you might think.
Kickboxing, kayaking, and rock climbing are challenging activities, and for those with physical or mental disabilities, they can seem nearly impossible but the No Barriers Summit attendees would tell you otherwise.
ExDM student Lindsey Sampson river rafted in Thailand, visited the great mountains of Nepal, and climbed the Great Wall of China all for school credit.
Pointillism can give insightful perspective on a student's academic journey. BYU Marriott ExDM students learned how at the department's first-ever Senior Peak Experience.
What role does emotion play in a transformative experience? That's what BYU Marriott experience design management student researchers will present on in Melbourne, Australia.
The ExDM program fit Stringham's ideal major because she received the business core she needed while her major classes were focused on creative areas.