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Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.