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Students Experience Design Marketing
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
After returning home from her mission, ExDM senior Emma Houghton resurrected two pre-mission interests in unexpected ways.
A new ExDM class, "ExDM 490R: Current Trends and Opportunities in the Experience Economy” dives into why experiential businesses often find success.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
Three BYU Marriott ExDM seniors spent their summers gaining valuable experience and practicing the skills they learned in the ExDM program as interns across the country.
As a freshman, Brooke Taylor was searching for more than a major. She wanted to be part of a community that would also develop her personal skills. Then she found the ExDM program.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
A unique course offered at BYU Marriott is helping to teach students about the importance of diversity and inclusion.

Inspired by the help and guidance he received from his peers and professors at BYU Marriott, marketing senior Parker Stohlton decided to give back.

Most people would not move by themselves to an island they had never visited in the middle of a global pandemic. BYU Marriott TRM senior Stephanie Janczak is not one of those people.

The Department of Experience Design and Management at BYU Marriott had to get creative this Fall semester when the program welcomed its new cohort during its annual new student orientation.

In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.

The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.

Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.

When Katie Morgan took a social innovation class at BYU last semester, she didn't anticipate joining a research group based on empowering women. Now, she's part of a team researching how to help women find confidence and new opportunities

After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.

For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.

Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
By the time college starts, most students have gotten rid of their childhood toys. But for BYU Marriott's Experience Design and Management (EXDM) program, professors encourage students to play with toys.

BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
Kickboxing, kayaking, and rock climbing are challenging activities, and for those with physical or mental disabilities, they can seem nearly impossible but the No Barriers Summit attendees would tell you otherwise.
ExDM student Lindsey Sampson river rafted in Thailand, visited the great mountains of Nepal, and climbed the Great Wall of China all for school credit.