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To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
April Teames Gantz, a senior in the user experience (UX) design program at BYU, finds joy through working with teams in the BYU Marriott's Rollins Center.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Alexa Fox is using the BYU Marriott experience design and management program's blend of creativity and business skills to prepare for a career in consulting.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
Thirty ExDM students traveled to Europe this summer to climb glaciers, see puffins, and participate in immersive games and performances.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
To help ease the stress of transitioning from college to the workforce, the ExDM department at BYU Marriott added a new professional prep class for its students.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
BYU Marriott ExDM students Camille Cooper and Kylie Jensen were recently recognized by the Stadium Managers Association.
After taking classes for three potential majors at BYU and not finding what he was looking for, Joshua Beacham finally discovered the ExDM program.