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Faculty & Employees Experience Design Marketing Strategy
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
'The challenge for leaders is to learn how to be more like Mr. Spock'
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
At BYU Marriott, seniors are not the only ones looking for a final project. After teaching for 23 years, Brian Hill searched for a capstone to his ExDM career.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
A conversation Ross Storey had with a stranger on his church mission led him to change his career plans. Storey is now an ExDM adjunct professor and works at the MTC.
Brooke Bradford, the events and programs coordinator for the School of Accountancy (SOA) at BYU Marriott, helps bring accounting students, faculty, and alumni together.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
ExDM professor Ramon Zabriskie is the 2022 BYU Marriott recipient of the student-nominated Inspiring Learning Award.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
When Camilla Hodge graduated from BYU with a degree in communications, she never imagined she would return to the university 14 years later as a professor at BYU Marriott.
Fly fisherman and professor Ramon Zabriskie teaches that fly fishing and applying diversity, equity, and inclusion take practice and patience.
As a professor of experience design and management, Mark Widmer finds ways to combine his love of wilderness exploration with the principles of experience design.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

Ben Lewis, an associate professor in the management department at BYU Marriott, recently received the Emerging Scholar Award.