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Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.
The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.
Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.
For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.