Matthew Bowman likes leading the pack. His salesmanship has landed him a prestigious award and created a career leading fast-growing sales and customer service companies.
Bowman, a 1992 management graduate, was recipient of a Utah Business 2012 SAMY award, given to the top twenty sales and marketing executives in Utah. The award, in its inaugural year, is based solely on the impact salespeople have made to the bottom line. Bowman was chosen from hundreds of applicants for his work at Allegiance, an innovative feedback and survey company. Under Bowman’s leadership, the company’s quarterly lead count increased by nearly 400 percent and the price per lead was cut nearly in half.
In March 2012 Bowman blazed another trail as he became vice president over demand generations at Teleperformance, where he oversees the very beginning of the global company’s sales cycle.
“This role was created especially for me, which allows me to define the value it can bring to the company,” Bowman says. “It is part art and part science, but it really is as much of an art form as it is a science,” he says.
New technology has opened up the world of demand generation and allowed people like Bowman to cultivate relationships with prospective customers before they are ready to talk to a salespersona task Bowman calls a mixture of sales and marketing. It’s an area he expects to grow along with technology, especially in the business-to-business sales world.
Aside from his fast-paced life in sales, Bowman also has a passion for another fast mover—classic cars. After being on the committee of Utah Concours d’Elegance, Bowman unexpectedly took over the 2010 car show just three months before the event. The annual event raises money for a number of local charities by showcasing dozens of the world’s best classic cars. Even with a short turnaround, Bowman was able to create a successful event.
Bowman and his wife, LaDawn, have three children and live in Draper, Utah. When he isn’t leading the sales world, Bowman enjoys golfing, mountain biking, and camping and is sure to keep blazing ahead in the fast lane.
