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Reboot Your Career with Social Media
It reads like a worst-case scenario: you’re slicing through rough air to check on an offshore oil rig when the unfathomable happens—the chopper goes down. Would you survive?
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
You might only fantasize about being a lord or lady when a certain period drama graces your screen, but you still have an estate to manage. Whether modest or grand, your earthly assets are just like those of Downton Abbey’s fictional family: you can’t take them with you.
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.
It’s good to be back at BYU. There’s not another campus in the world that I have visited half as often as BYU. For many years, EY has been the number one employer of BYU students, and most years BYU has been the number one source of candidates for EY. It’s a wonderful two-way relationship.
It added a slice of humor to Cherie Jones’ day when a co-worker spilled an entire Big Gulp on her keyboard. “I was totally laughing,” she recalls. Her co-worker wasn’t. Jones, a 2001 MAcc graduate and business tax auditor for Loudon County, Virginia, says her colleague panicked as she searched for napkins to salvage the keyboard. Big Gulp or deli sandwich, Jones’ co-worker isn’t the only one whose workstation doubles as an eatery.
At all levels of government, we need more men and women who are willing to speak the truth, face the facts, take a long-term perspective, and prepare our country and its citizens. Many of these challenges are unprecedented in size, scope, complexity, and potential impact.