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Summer 2002 Winter 2011 Winter 2015
The Kentwood Crusaders were so close. Only one game stood between the girls team and advancement to the national high school rugby championship. “You’ve worked for this all year,” the coach barked. “You’re ready.” Softening her voice, she continued, “But no matter what happens on that field, I want you to remember one thing: ‘No reserves, no retreats, and no regrets.’”
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
For nearly two decades, Eric Olsen was solidly employed as a manager in the high-tech sector. But, last year his employment streak ended when he and 1.7 million other Americans were laid off.1 
Nothing in the economic corner of our culture elicits more collective fascination than the stock market. Media attention, conventional wisdom, parental advice, folklore, and scandal all seem to work overtime when it comes to “the market.” U.S. equity markets at the dawn of the twenty-first century are unique in terms of the broad participation of individual citizens—both the wealthy and middle class.