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It reads like a worst-case scenario: you’re slicing through rough air to check on an offshore oil rig when the unfathomable happens—the chopper goes down. Would you survive?
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
While many Marriott School students take classes to learn research strategies, MPA student Jean Kapenda brings to graduate classes years of tried and tested real-world research from his extensive genealogy work.
One of the most important projects in my ongoing education is training my emotions and recognizing how vital they are in doing good work. We don’t check our emotions at the door when we come to work. And we take the emotional aftertaste of work back into our homes.
Expend, Enhance, Engage, Enlighten
After earning a law degree from Waseda University in Tokyo, Japan, Makoto Ishi Zaka found himself spending more and more time away from his family, holed up in the office of the IT company he worked for.
How to Avoid Getting Taken to the Cleaners
This is the second of a three-part series focusing on economic self-reliance. The next article, in the fall 2007 issue, will highlight a single-mother initiative.