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It reads like a worst-case scenario: you’re slicing through rough air to check on an offshore oil rig when the unfathomable happens—the chopper goes down. Would you survive?
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
Understanding Inflation
Adrenaline pumping, Brandon Barnes, an accounting student from San Antonio, jumped into action as the race car squealed to a stop. As classmates worked to quickly remove a tire, he stood ready with the replacement.
Last year, Kim Clark, then dean of Harvard Business School, talked about how he learned to ride the high country with his father when he was a boy in Southern Utah. He emphasized how being on the tops of the mountains allowed a person to see the broad vistas of life.
THIS IS THE FIRST OF A THREE-PART SERIES FOCUSING ON ECONOMIC SELF-RELIANCE. THE NEXT ARTICLE, IN THE SUMMER 2007 ISSUE, WILL HIGHLIGHT MICROFRANCHISING.
How the Marriott School Gives Future Professors a Head Start
Born in Salt Lake City, young Kay Whitmore spent his teenage years working away from home—at a fish cannery in Alaska, a dude ranch in Arizona, and a slaughterhouse in Utah. Little did those close to him know he would rise to lead Kodak, one of the world’s largest multinational corporations.
If you ask Jesse Crisler what he remembers most from a recent morning news program, you may be surprised. It wasn’t the celebrity guests, popular host, or sports beat. What stands out in his mind is a question the host asked his guest. It went something like this: “In lieu of this situation, what would be your take on the issue?”
When Tyler Craig, a Wichita, Kansas, native, began the Marriott School application process, he hadn’t heard much about the school itself, but he’d heard plenty about its accounting program—and he was nervous.