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Fall 2017 Summer 2003 Summer 2017
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.
You probably recognize the symptoms. Palms sweaty, throat scratchy. A band of pressure stretches across your forehead from temple to temple. Knots in your stomach and your pulse racing. Breathing comes in short, shallow bursts. Coming down with the flu? No. You’re about to make a group presentation.