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Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
Four students walk into a room: a chemical engineer, statistician, computer scientist, and business strategist. It might sound like the beginning of a gag, but bringing together savvy students from a variety of disciplines is what the Marriott School’s Crocker Innovation Fellowship is all about.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.