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It reads like a worst-case scenario: you’re slicing through rough air to check on an offshore oil rig when the unfathomable happens—the chopper goes down. Would you survive?
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
When my wife, Bonnie, and I graduated from Utah State University, our commencement speaker was Gerald Ford, then vice president of the United States and the proud father of a member of our graduating class. He commented, “It was Horace Greeley who said, ‘Go west, young man,’ but it was Brigham Young who knew where to stop.”
Elder J. Willard Marriott Jr., president and chair of Marriott International, and Richard E. Marriott, chair of Host Hotels and Resorts, joined other church leaders, campus officials, faculty, and members of the National Advisory Council 25 April 2007 to break ground for a significant addition to the N. Eldon Tanner Building.
Looking Back–A Century Since His Birth
Avoiding Illegal and Unethical Transactions
Strategies to Succeed Against the Big Guys
THIS IS THE FINAL INSTALLMENT OF A THREE-PART SERIES FOCUSING ON ECONOMIC SELF-RELIANCE.
Visiting with top executives, touring bustling factories, and meeting with micro-credit applicants is not an everyday occurrence for Marriott School undergraduate students—unless you happen to be on a business study abroad.