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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
By the end of their first class period, MBA students in the power, influence, and negotiations course are engaged in a full-scale, one-on-one negotiation over the sale of a biochemical plant.