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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
It may sound like the concept for the next reality TV hit: give twenty-five undergrads nearly $1 million and turn them loose. But this is no TV show; this is a typical day in one Marriott School classroom.