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As the business world becomes increasingly data driven, professors in the MBA program at BYU Marriott want their students to graduate equipped with skills that will set them apart from their colleagues and give them a competitive edge in the workforce.
It may sound like the concept for the next reality TV hit: give twenty-five undergrads nearly $1 million and turn them loose. But this is no TV show; this is a typical day in one Marriott School classroom.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”